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MiNT Branding helps businesses stand out with end-to-end brand creation. From memorable names and distinctive logos to compelling taglines, cohesive color palettes, and clear messaging, we build purposeful, consistent identities that connect with your audience and leave a lasting impression.

Law

PROVENLAW

Athletics

UNITED ATHLETIC CONFERENCE

Retail

STATION 89

Housing

MAKERS ROW

Hospitality

GATHER AT TOWNSQUARE

Healthcare

OMNIACARE

PROVENLAW

LAW
  • Services
    Brand Strategy • Messaging • Tagline • Visual Identity • Logo System
  • Overview
    ProvenLaw is a legal group focused on trust, estate, and tax planning, litigation, probate, and business succession. With 90+ years of combined experience, they are known for clarity, expertise, and strong client service.
  • Problem
    After years under a previous name, the firm needed a brand reflecting its refined focus. The old identity felt dated, overly regional, and lacked a modern, differentiated presence.
  • Outcome
    MiNT developed a full brand foundation—positioning, messaging, tagline, and visual identity—highlighting expertise and credibility. The new ProvenLaw brand presents a polished, focused, and trustworthy practice that stands out in its category.

UNITED ATHLETIC CONFERENCE

ATHLETICS
  • Services
    Naming • Brand Strategy • Messaging • Tagline • Logos
  • Overview
    The United Athletic Conference (UAC) is an NCAA Division I FCS football conference formed in 2023 through a partnership between the ASUN and WAC. It unites programs across the southern and western U.S. and plans to become a full multi-sport league in 2026.
  • Problem
    Building a name and brand identity in under six months for a new NCAA conference with nine schools nationwide required broad collaboration and national trademark approval.
  • Outcome
    The conference and brand launched with strong success, setting the stage for the UAC’s expansion from a football-only conference to a full multi-sport league.

STATION 89

RETAIL
  • Services
    Brand Strategy • Messaging • Tagline • Logo & Visual Identity
  • Overview
    Station 89 is a hub on Southern Utah’s Highway 89, offering hospitality, food, retail, education, and adventure resources. Partnering with Parry Lodge, Kanab Tour Co., and Iron Horse Restaurant, it serves as a base for exploring Kanab.
  • Problem
    The brand was outdated and no longer reflected its growth. As services expanded, it couldn’t unify or clearly communicate the full offering.
  • Outcome
    Mint Branding built a complete brand foundation—mission, vision, values, messaging, tagline, and visual identity—positioning Station 89 as Kanab’s gateway where community, adventure, and partnerships meet.

MAKERS ROW

HOUSING
  • Services
    Naming • Brand Strategy • Messaging • Tagline • Visual Identity
  • Overview
    Makers Row is a proposed apartment community in Salt Lake City’s Granary District, combining industrial heritage with modern living. Designed for young professionals, it offers shared workspaces, fitness amenities, and walkable access to dining, culture, and TRAX.
  • Problem
    The project needed a brand that reflected the district’s industrial roots while appealing to modern professionals; early concepts lacked authenticity and missed the area’s creative energy.
  • Outcome
    Mint Branding created a full brand system—name, tagline, mission, vision, messaging, and visual identity—blending industrial grit with contemporary design. The result positions Makers Row as an authentic, creative community tied to the evolving Granary District.

GATHER AT TOWNSQUARE

HOSPITALITY
  • Services
    Naming • Brand Strategy • Messaging • Tagline • Logos
  • Overview
    Gather at Town Square was designed as an event center with heart—a place where small businesses can connect, meaningful events can be held, and the community can come together.
  • Problem
    Because the facility serves multiple purposes, creating clear, consistent messaging was challenging.The brand needed to appeal to vendors, event planners, professionals, and the broader community.Balancing broad appeal with a simple, unified identity required careful positioning.
  • Outcome
    Our team delivered a cohesive name, tagline, messaging, color palette, and full brand identity that effectively connected with a diverse range of stakeholders. 

OMNIACARE

HEALTHCARE
  • Services
    Brand Strategy • Messaging • Tagline • Logo & Visual Identity
  • Overview
    OmniaCare Home Health & Hospice provides in-home healthcare—from rehab and home health to palliative and hospice—delivering seamless care through experienced, compassionate staff.
  • Problem
    Despite being the region’s top-rated agency, the brand felt outdated, too local, and misaligned with its quality and growth ambitions. It needed a modern, scalable identity to support expansion.
  • Outcome
    Mint Branding developed a full brand foundation—mission, vision, values, messaging, tagline, and visual identity. The stronger brand helped OmniaCare expand from one office to five locations across four states, becoming a leading regional provider.

Services

brand creation

Naming, Logos, Color Palettes, Messaging

rebranding

Brand Refresh, Brand Updates, Brand Mergers

brand standards

Architectural Standards, Brand Guidelines, Design Direction Workbooks

FACILITY BRANDING

Branded Environments, Experiential Graphics, Identity Signage, Physical Branding

Values

people first

We believe people come first and the best brands are built together.
EFFICIENT

We deliver superior brands at a competitive price.
Refined

We uphold the highest standards of professionalism.
Forward Thinking

We employ the latest technologies.
EXPERIENCED

 We match every project with skilled, knowledgeable professionals.

CREATIVE

We design and build brands with purpose. 
transparenT

We provide transparency at every step.
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Incredible

Working with MiNT’s construction team was an incredible experience. From the initial planning stages to the final touches, their professionalism and attention to detail were evident. They kept us informed every step of the way, ensuring the project stayed on schedule and within budget. Our new facility not only meets our needs but exceeds our expectations. We couldn’t be happier with the result!
Top Notch

Working with MiNT’s construction team was an incredible experience. From the initial planning stages to the final touches, their professionalism and attention to detail were evident. They kept us informed every step of the way, ensuring the project stayed on schedule and within budget. Our new facility not only meets our needs but exceeds our expectations. We couldn’t be happier with the result!
Best Around

Working with MiNT’s construction team was an incredible experience. From the initial planning stages to the final touches, their professionalism and attention to detail were evident. They kept us informed every step of the way, ensuring the project stayed on schedule and within budget. Our new facility not only meets our needs but exceeds our expectations. We couldn’t be happier with the result!
Best Around

Working with MiNT’s construction team was an incredible experience. From the initial planning stages to the final touches, their professionalism and attention to detail were evident. They kept us informed every step of the way, ensuring the project stayed on schedule and within budget. Our new facility not only meets our needs but exceeds our expectations. We couldn’t be happier with the result!