MEDLITE ID

MEDICAL
  • Services
    Naming • Brand Strategy • Messaging • Tagline • Logos
  • Overview
    MedLite ID is a healthcare tech company focused on patient identification and safety through wearable ID systems, improving accuracy, reducing errors, and streamlining workflows with durable, intuitive solutions.
  • Problem
    Though potentially life-saving, MedLite ID lacked a clear identity. It was hard to explain, with no cohesive story, reputation, or recognizable brand, requiring a full build from scratch.
  • Outcome
    MiNT developed a name, tagline, visual identity, and marketing materials that helped secure venture capital and launch sales. The company has since raised $5M and is experiencing strong growth.