MAKERS ROW
MAKERS ROW
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Services
Naming • Brand Strategy • Messaging • Tagline • Visual Identity -
Overview
Makers Row is a proposed apartment community in Salt Lake City’s Granary District, combining industrial heritage with modern living. Designed for young professionals, it offers shared workspaces, fitness amenities, and walkable access to dining, culture, and TRAX. -
Problem
The project needed a brand that reflected the district’s industrial roots while appealing to modern professionals; early concepts lacked authenticity and missed the area’s creative energy. -
Outcome
Mint Branding created a full brand system—name, tagline, mission, vision, messaging, and visual identity—blending industrial grit with contemporary design. The result positions Makers Row as an authentic, creative community tied to the evolving Granary District.