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Healthcare

OMNIACARE

OMNIACARE

HEALTHCARE
  • Services
    Brand Strategy • Messaging • Tagline • Logo & Visual Identity
  • Overview
    OmniaCare Home Health & Hospice provides in-home healthcare—from rehab and home health to palliative and hospice—delivering seamless care through experienced, compassionate staff.
  • Problem
    Despite being the region’s top-rated agency, the brand felt outdated, too local, and misaligned with its quality and growth ambitions. It needed a modern, scalable identity to support expansion.
  • Outcome
    Mint Branding developed a full brand foundation—mission, vision, values, messaging, tagline, and visual identity. The stronger brand helped OmniaCare expand from one office to five locations across four states, becoming a leading regional provider.