OMNIACARE
OMNIACARE
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Services
Brand Strategy • Messaging • Tagline • Logo & Visual Identity -
Overview
OmniaCare Home Health & Hospice provides in-home healthcare—from rehab and home health to palliative and hospice—delivering seamless care through experienced, compassionate staff. -
Problem
Despite being the region’s top-rated agency, the brand felt outdated, too local, and misaligned with its quality and growth ambitions. It needed a modern, scalable identity to support expansion. -
Outcome
Mint Branding developed a full brand foundation—mission, vision, values, messaging, tagline, and visual identity. The stronger brand helped OmniaCare expand from one office to five locations across four states, becoming a leading regional provider.