STATION 89
RETAIL
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Services
Brand Strategy • Messaging • Tagline • Logo & Visual Identity
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Overview
Station 89 is a hub on Southern Utah’s Highway 89, offering hospitality, food, retail, education, and adventure resources. Partnering with Parry Lodge, Kanab Tour Co., and Iron Horse Restaurant, it serves as a base for exploring Kanab.
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Problem
The brand was outdated and no longer reflected its growth. As services expanded, it couldn’t unify or clearly communicate the full offering.
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Outcome
Mint Branding built a complete brand foundation—mission, vision, values, messaging, tagline, and visual identity—positioning Station 89 as Kanab’s gateway where community, adventure, and partnerships meet.