UNITED ATHLETIC CONFERENCE

ATHLETICS
  • Services
    Naming • Brand Strategy • Messaging • Tagline • Logos
  • Overview
    The United Athletic Conference (UAC) is an NCAA Division I FCS football conference formed in 2023 through a partnership between the ASUN and WAC. It unites programs across the southern and western U.S. and plans to become a full multi-sport league in 2026.
  • Problem
    Building a name and brand identity in under six months for a new NCAA conference with nine schools nationwide required broad collaboration and national trademark approval.
  • Outcome
    The conference and brand launched with strong success, setting the stage for the UAC’s expansion from a football-only conference to a full multi-sport league.