UNITED ATHLETIC CONFERENCE
ATHLETICS
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Services
Naming • Brand Strategy • Messaging • Tagline • Logos
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Overview
The United Athletic Conference (UAC) is an NCAA Division I FCS football conference formed in 2023 through a partnership between the ASUN and WAC. It unites programs across the southern and western U.S. and plans to become a full multi-sport league in 2026.
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Problem
Building a name and brand identity in under six months for a new NCAA conference with nine schools nationwide required broad collaboration and national trademark approval.
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Outcome
The conference and brand launched with strong success, setting the stage for the UAC’s expansion from a football-only conference to a full multi-sport league.