UTAH TECH UNIVERSITY
EDUCATION
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Services
Naming • Brand Strategy • Messaging • Tagline • Logos
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Overview
Utah Tech University is a public university in St. George, Utah, offering diverse, career-focused programs in fields like business, healthcare, and technology. Serving over 12,000 students, it plays a key role in regional education and workforce development.
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Problem
Formerly Dixie State University, the name “Dixie” caused confusion with the school’s location and linking it to Civil War imagery rather than its mission.
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Outcome
Dr. Sharp led a rebrand to “Utah Tech University” and the “Trailblazers,” aligning with its location, polytechnic focus, and pioneering heritage. The transition boosted enrollment, partnerships, and donor support, earning national recognition.